YP, (Young Prodigy), is a multi-talented music artist, engineer/producer, and visionary businessman, pushing the boundaries of music and marketing. YP’s musical journey began at a young age when he discovered his love for playing drums. YP is quickly emerging as a dynamic force in the entertainment industry, constantly evolving his craft and developing innovative marketing approaches that allow him to create a unique bond directly with fans and followers. As a sought out engineer working with top emerging artists, YP has crafted his own signature sound fusing hip-hop and R&B featuring biting lyrics that convey thought-provoking messages, combined with beats, infectious melodies, and the smooth vibe that celebrate its moments. As a music engineer, YP possesses a keen ear for sonic perfection. His work ethic is legendary! YP meticulously crafts the soundscapes that bring his compositions to life. Blending elements of hip-hop, pop, and R&B, YP has developed a distinct and captivating style and resonates with audiences. As a businessman, he constantly explores innovative marketing strategies to share his music and build a sense of community through The Regime, which he founded in 2019. The Regime is more than just a marketing brand. It represents a thriving community of passionate fans who share a common bond that embodies the core values encapsulated its tagline: “Built For It”. This tagline serves as an homage to those individuals who have faced the immense challenges of life head on, refusing to surrender and continuously striving to achieve their dreams.